Throughout the course the students are exposed to a progressive sequence of knowledge, starting with the concepts of marketing and advertising, followed by the study of different marketing strategies, including food and nutrition marketing, and ending with an integrated view of what may be the professional (nutritionist/dietitian) intervention in this area, particularly in terms of processes that regulate marketing of foods and the use of social marketing strategies to promote healthy eating habits. This knowledge is critical to the nutritionist/dietitian, as a health professional who wants to influence food consumption.