The course will introduce innovation and sustainability using a learning by doing approach. The course will include three fundamental sections: an analysis of the current state of innovation and sustainability; inspirational talks; and the development of new products and services oriented towards the increase of sustainability at the local, regional and global levels.
Students will learn about innovation and sustainability: generating ideas for their innovative products or services; developing prototypes of hardware and software or structuring new services; learning to submit applications for patents, trademarks, copyrights and industrial design projects; implementing communication campaigns; testing financing strategies; and analyzing production, marketing, sales, distribution and service strategies.