Information on tourism in Africa is dispersed or incomplete, which make difficult to access data to help strategic decision-making on that continent. To fill that gap, Nova SBE launched, through the Westmont Institute for Tourism and Hospitality and the Data Science Knowledge Center, a platform called With Africa. It aims to develop tools to monitor the tourism sector, to disseminate useful knowledge to business policies and strategies, and also to stimulate a space for active collaboration between organizations.
In addition to being an aggregator of relevant data sources for tourism development, the With Africa platform provides an overview of tourism in each African country, which is of utmost importance since tourism can be a fundamental sector for economic development in Africa.